Weary of misinformation, people are reappraising their relationships with companies and brands, making integrity a new form of competitive advantage.

Positive 2013 Trends

Weary of misinformation, people are reappraising their relationships with companies and brands, making integrity a new form of competitive advantage.   Just as an engaged citizen is essential to an effective democracy, an engaged consumer is the key to a sustainable free market.

What’s emerging is a renewed appreciation for rawness and authenticity, vulnerabilities and all. Admissions of failure are seen as a sign of strength and fortitude, rather than weakness—it’s not about whether you fall but how you pick yourself back up.   There is a growing recognition that green acts, big and small, add up. Collectively, a difference can be made.

Source:FORD TRENDS 2013